1. Introduction
This Cookie Policy explains how Easycontact, the company behind Easyalert, uses cookies and similar tracking technologies on our website and platform.
By using our website and services, you consent to the use of cookies as described in this policy.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Types of Storage Technologies We Use
- Cookies: Small text files stored in your browser
- Local Storage: Data stored in your browser that persists until cleared
- Session Storage: Data stored temporarily for a single session
- Web Beacons: Small graphic images used to track user behavior
- Pixels: Similar to web beacons, used for analytics and advertising
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, authentication, and session management. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session | Session |
| csrf_token | Security - prevents CSRF attacks | Session |
| auth_token | User authentication | 30 days |
| cookie_consent | Stores your cookie preferences | 1 year |
3.2 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
| Cookie Name | Purpose | Duration |
|---|---|---|
| language | Stores language preference | 1 year |
| timezone | Stores timezone preference | 1 year |
| theme | Stores UI theme preference (dark/light) | 1 year |
| dashboard_layout | Remembers dashboard configuration | 1 year |
3.3 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| ga* | Google Analytics - maintains session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| _gat | Google Analytics - throttles request rate | 1 minute |
| mp_* | Mixpanel - analytics tracking | 1 year |
3.4 Performance Cookies
These cookies collect information about how you use our website, such as which pages you visit most often, helping us optimize performance.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _clarity | Microsoft Clarity - session recording | Session |
| _clck | Microsoft Clarity - user identification | 1 year |
| _clsk | Microsoft Clarity - session data | 1 day |
3.5 Marketing Cookies
These cookies are used to track visitors across websites and display relevant advertisements.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - ad targeting | 3 months |
| _gcl_au | Google Ads - conversion tracking | 3 months |
| li_fat_id | LinkedIn - ad analytics | 30 days |
4. Third-Party Cookies
We use services from third-party providers that may set their own cookies:
Analytics Providers
- Google Analytics: Website traffic analysis
- Mixpanel: Product usage analytics
- Microsoft Clarity: Session recording and heatmaps
Communication Tools
- Intercom: Customer support chat widget
Marketing Platforms
- Google Ads: Conversion tracking and remarketing
- Facebook/Meta: Advertising and conversion tracking
- LinkedIn: B2B advertising
For more information about these third-party cookies, please refer to their respective privacy policies.
5. How to Manage Cookies
5.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that allows you to accept or customize your cookie preferences.
5.2 Browser Settings
You can control and delete cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Options > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Privacy & Services > Cookies
5.3 Opt-Out Links
You can opt out of specific third-party tracking:
- Google Analytics: tools.google.com/dlpage/gaoptout
- Facebook: facebook.com/settings/?tab=ads
- LinkedIn: linkedin.com/psettings/guest-controls
5.4 Do Not Track
Some browsers support "Do Not Track" (DNT) signals. We currently do not respond to DNT signals, but you can use the other methods described above to manage tracking.
6. Impact of Disabling Cookies
If you choose to disable certain cookies:
- Strictly Necessary: The website will not function properly
- Functional: Some features may not work, and preferences won't be saved
- Analytics: We won't be able to improve our services based on usage data
- Marketing: You may still see ads, but they won't be personalized
7. Cookie Retention Periods
We retain cookies for the minimum time necessary:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain for the duration specified in the tables above
- Third-Party Cookies: Duration determined by the third-party provider
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of significant changes by updating the "Last Updated" date at the top of this policy.
9. Your Rights Under GDPR
If you are in the European Economic Area (EEA), you have the following rights regarding cookies:
- Right to Information: Know what cookies we use and why
- Right to Consent: Choose which non-essential cookies to accept
- Right to Withdraw Consent: Change your cookie preferences at any time
- Right to Access: Request information about data collected through cookies
10. Contact Us
If you have questions about our use of cookies, please contact us:
Easycontact Tornimäe tn 5 Kesklinna linnaosa, Tallinn Harju maakond, 10145 Estonia
Email: [email protected]
For cookie-related inquiries, you can also reach us at [email protected].